Privacy Policy and Cookies

Gaudé respects your privacy and is committed to protecting your personal data. This Privacy Policy explains what personal data we collect when you use our website (the “Site”), how we use and share that data, how we keep it safe, and the rights you have in relation to your personal data.

1. Who we are

Gaudé is the controller of your personal data when you shop with us or otherwise interact with our Site. We are established in Germany and ship our products internationally. Our contact details, including our registered address and email, will be provided in the “Contact us” section below.

2. What personal data we collect and when

We only collect personal data that we need to run our business, offer our products and services, and comply with legal obligations. This may include: Contact details: name, email address, phone number and billing/shipping address. Account details: login, password and any profile information if you create an account. Order information: products purchased, order history, returns and preferences. Payment information: payment method and limited payment details (processed securely by our payment providers; we do not store full card numbers). Marketing preferences: newsletter subscription status, cookie preferences and wish‑list items. Technical and usage data: IP address, device and browser type, pages viewed, time and date of visits, referring URLs, and interactions with our Site (via cookies, pixel tags and similar technologies).

3. How you can control what we collect

Your browser and device usually provide tools that let you control cookies, location access and other tracking technologies. You can also manage non‑essential cookies and similar technologies through our cookie banner and settings, which allow you to accept, decline or adjust categories.

4. Why and how we use your personal data

We use your personal data for the following purposes:

To process your orders and provide our services
We need your contact and payment details to confirm and deliver your order, manage returns, and communicate with you about purchases.

To manage your account.
If you choose to create an account, we use your login and profile details to provide account features, such as order history and saved addresses.

To communicate with you
We use your contact details to respond to enquiries and customer service requests, and — where permitted by law or with your consent — to send you news and offers about Gaudé. You can opt out at any time.

To personalise and improve your experience
We use aggregated and anonymised data about how visitors use the Site to understand what people like, improve the way we present products and content, and keep the Site running smoothly.

To protect our business and comply with law
We may use certain data to prevent fraud or misuse, enforce our terms, and meet legal, tax or regulatory requirements.

We rely on different legal bases for processing, including performance of a contract (for purchases), compliance with legal obligations, consent (for certain marketing and cookies), and our legitimate interests (for site security, analytics and basic business operations).

5. How we share your personal data

Where necessary, we may share your personal data with: Service providers that help us run our business, such as payment processors, shipping partners, IT hosting, analytics and email services. They act on our behalf and must protect your data. Public authorities, regulators or courts where we are legally required to do so. Other parties if we are involved in a merger, acquisition or sale of all or part of our business, in which case your data may be transferred as part of that transaction. We only share personal data as necessary for the purposes described in this policy and always in line with applicable data‑protection laws.

6. International transfers

Because we ship internationally and use global service providers, your personal data may be transferred to countries outside the European Economic Area (EEA). Where we do this, we take steps to ensure an adequate level of protection, for example by using EU Standard Contractual Clauses or other recognised safeguards.

7. How long we keep your data

We keep your personal data only for as long as we need it for the purposes described above, or as required by law (for example, tax and accounting rules). This typically means: Order data is retained for the period required by commercial and tax. Account data is kept while your account remains active, and for a limited time afterwards if needed to resolve queries or disputes. Marketing data is kept while you remain subscribed or until you withdraw consent.

8. Your rights

Under GDPR, you have rights in relation to your personal data, including the right to: Access a copy of the personal data we hold about you. Request correction of inaccurate or incomplete data. Request deletion or restriction of your data in certain circumstances. Object to processing based on our legitimate interests, and to direct marketing. Withdraw consent where processing is based on consent. To exercise any of these rights, please contact us using the details in the “Contact us” section

9. Cookies and similar technologies

Our Site uses cookies and similar technologies to provide core functionality, understand website traffic, and offer a more tailored experience. Essential cookies help the site work (for example, enabling your shopping bag and checkout). These are always on because they are necessary for the service. Analytics and performance cookies help us understand how the Site is used and improve it over time. Marketing and social‑media cookies help us show relevant content and allow you to share Gaudé content on other platforms. You can manage your cookie preferences at any time via the cookie banner or your browser settings. Please note that disabling certain cookies may affect how the Site functions.

10. Third‑party sites and services

Our Site may contain links to or integrations with third‑party websites, social networks or services. If you follow these links or use those services, their own privacy policies will apply and we are not responsible for their content or practices.

11. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology or legal requirements. When we do, we will revise the “last updated” date at the top of the page and, where appropriate, notify you by email or on the Site.

12. Contact us

If you have any questions about this Privacy Policy, our data‑protection practices, or if you would like to make a complaint or exercise your rights, you can contact us at: Gaudé, Steinberg 2, 45133 Essen, Germany.
Email: atelier@ateliergaude.com